Honest comparison

A Rebrandly alternative, including where Rebrandly wins

Rebrandly is about the domain in the link. Swyfty is about what the click tells you.

Rebrandly is built around branded custom domains. That is its centre of gravity, and it is good at it: even the free plan includes one custom domain.

Swyfty does not do custom domains at all, on any plan. So this comparison is unusually easy to resolve, and the honest answer is that for a lot of readers it goes the other way.

Jump to the table

Free forever plan. No credit card. Pro is $7 a month or $60 a year.

Rebrandly vs Swyfty, feature by feature

Rebrandly Swyfty
Branded custom domainFree: 1. Essentials: 2. Professional: 3Not supported on any plan
Short linksFree: 10 per month. Essentials: 250 per month at $11/moFree: 3 total. Pro: 5,000 at $7/mo
QR codesFree: 10 per month, with a watermarkPro: SVG download, no watermark
Link in bioNot the focusFree: 1 page. Pro: unlimited
Click analyticsAudience data metered by clicks per month on paid plansCountry, city, device, browser, OS, referrer, unique vs repeat, not metered on Pro
Password protected linksProfessional and aboveNo
Team seats and workspacesProfessional and aboveNo
CSV export of visitorsOn paid plansPro
Hourly link health checksNoPro
REST APIYesYes, 60 requests per minute

Rebrandly figures below were read off rebrandly.com/pricing on 2026-08-08. Pricing changes often, so check their page before you decide anything.

When Rebrandly is the better choice

If any of these is you, Rebrandly is the right call and this page has done its job.

  • The domain in the link matters. This is the whole reason Rebrandly exists and Swyfty cannot do it at any price. If you want links on your own domain, stop reading and use Rebrandly.
  • You want a custom domain for free. Rebrandly includes one on its free plan, which is genuinely hard to beat.
  • You need password protected links, workspaces or teammates. Swyfty has none of these.
  • You are managing links on behalf of clients. Multiple domains and workspaces are exactly that job, and Swyfty is built for one person and one account.

When Swyfty fits better

All of it on the $7 plan, with a free tier to check first.

  • You want a bio page in the same tool. Rebrandly is not really aiming at that; Swyfty includes SwyftTree with its own analytics.
  • You want QR codes without a watermark on the free plan, and as SVG so they survive being printed large.
  • You do not want your analytics metered. Rebrandly attaches audience data to a monthly click allowance on each tier. Swyfty Pro does not count clicks against you.
  • You want to be told when a destination breaks. Swyfty Pro checks hourly.
  • You want the cheapest honest paid tier. Swyfty is $7 a month or $60 a year, against $11 a month for Rebrandly Essentials, though note Essentials drops to $8 a month if you pay annually and it includes a custom domain that Swyfty does not offer.

The short version

If you want branded links, use Rebrandly. Swyfty is the better fit if you would rather spend the $7 on a bio page, unmetered analytics, clean QR codes and link monitoring, and you are happy with a swyfty.live link.

Comparing something else?

Swyfty vs Bitly Swyfty vs Linktree

Try it before you switch anything

The free plan covers 3 links and a bio page with the analytics included, so you can see the click data before deciding whether it beats what you have.