A Bitly alternative, including where Bitly wins
Compare short-link limits, QR codes, bio pages and pricing.
Bitly offers short links, QR codes and landing pages. Swyfty covers those jobs too, with a different set of limits.
Start with what you need: a custom domain, team access, or a personal workspace for your links. The table below shows what each product includes.
Start free. No credit card. Pro is $7 a month or $60 a year.
Bitly vs Swyfty, feature by feature
| Bitly | Swyfty | |
|---|---|---|
| Short links | Free: 5/month. Core: 100/month at $10/month, billed annually | Free: 3 total. Pro: 5,000 at $7/mo |
| Custom slugs | Free: 3 per month. Core: 100 per month | Pro, no monthly cap |
| QR codes | Free: 2 per month. Core: 5 per month | Pro, SVG download, no monthly cap |
| Link in bio | Free: 2 pages. Core: 5 pages | Free: 1 page. Pro: unlimited |
| Click analytics | Unlimited clicks on every plan | Country, city, device, browser, OS, referrer, unique vs repeat |
| Branded custom domain | Growth and above | No, not on any plan |
| Team seats | Yes, on higher plans | No |
| CSV export of visitors | On paid plans | Pro |
| REST API | Yes | Yes, 60 requests per minute |
Checked against Bitly pricing on October 8, 2026. Core is billed annually at $120. Check current pricing before choosing a plan. Bitly pricing
When Bitly is the better choice
If any of these is you, Bitly is the right call and this page has done its job.
- You need links on your own domain. Bitly offers branded links on Growth and above; Swyfty does not support custom domains.
- More than one person needs access. Swyfty has no team seats, so there is no way to share an account properly.
- You need unlimited clicks on a free plan. Bitly does not cap clicks anywhere, while Swyfty Free links stop redirecting after 500 visits.
- You need SSO or group permissions. Bitly lists these on Enterprise; Swyfty has neither.
- You need bulk link creation. Bitly offers it on Growth and above.
When Swyfty fits better
All of it on the $7 plan, with a free tier to check first.
- You want short links, QR codes and bio pages within the $7 monthly Pro plan.
- You create links in bursts. Bitly meters links per month, so a heavy week can put you over a cap you are otherwise nowhere near. Swyfty Pro counts 5,000 links in total instead.
- You want QR downloads for any of your Swyfty Pro links without a monthly QR allowance.
- You prefer monthly billing. Swyfty Pro is $7 a month; Bitly Core requires annual billing.
The short version
Choose Bitly for branded domains, team permissions or bulk creation. Swyfty fits one person managing short links, QR codes and bio pages for $7 a month.